TEAM-UP Together (UX/UI)
Challenge
TEAM-UP Together is a collective action initiative to create a culture of inclusion, support, and success for Black students in physics and astronomy. Central to that is a bold goal: to double the number of African Americans earning bachelor’s degrees in physics and astronomy by 2030.
The organization needed a web presence that would grow with them as they added more programs, scholarships, and resources.
Solution
I led a cross-functional team of UX/UI designers, writers, and developers to build a mobile-first experience catering to the four main personas and their respective journeys. The personas were developed using insights from audience and market research, competitive analysis, focus groups, and user testing, along with existing analytics and other data. The final product delivers a rich experience of resources for students, faculty, and departments while also making a compelling case for support.
Visit teamuptogether.org to view the site.