The culmination of a two-year project to reimagine AIP and AIP Publishing’s visual brand, personality, and storytelling, this brand activation campaign has two main goals — to introduce the new AIP and AIP Publishing brands to the physical sciences community and to highlight the diverse people defining its future.
I led a dynamic, cross-functional team of designers, content creators, copywriters, developers, and vendors to deliver a successful multichannel campaign that drives user engagement. We touched on everything from the logos and colors to how we talk about ourselves, from basic business documents to a transformation of our digital products.
The videos below represent the final piece of the activation campaign. They focus on telling the story of AIP’s impact on physical scientists through every stage of their careers. From these mini-documentaries we created social media content, targeting our different user personas for multiple platforms.
Diverse voices shape modern physics. Hear from luminaries Julianne Pollard-Larkin, Maurangelo Petruzzella, and K. Renee Horton as they share their unique journeys in space, photonics, and medicine.
After her mother was diagnosed with breast cancer, Julianne Pollard-Larkin accompanied her to a radiation therapy treatment, where she met a medical physicist — and her life changed forever.
K. Renee Horton made her home on the bayou of New Orleans, where she grew up. It’s also home to NASA’s Michoud Assembly Facility, where groundbreaking work is underway to send humans back to the moon — and beyond.
Congratulations: You’ve made a breakthrough! But what happens next? Maurangelo Petruzzella can envision a world greatly improved through readily accessible spectral analysis.