Branding, UX, storytelling, marketing, and communications.

Ask questions. Explore the unexpected. Look for connections. Find solutions.

These fundamental principles, honed over two decades of practice, are the foundation of my process. Whether it’s a simple social media graphic or a multi-channel campaign, this is how I start. Below is a sample of some of my work. Take a look, let’s talk.

JUST LAUNCHED — We Are Scientists

The new brand activation campaign for the American Institute of Physics is the culmination of a two-year project to reimagine the AIP and AIP Publishing’s identity.  

CASE STUDIES

Aaron is an award winning creative with more than 20 years of experience. His clients include non-profits, social entrepreneurs, associations, manufacturing organizations, and consumer brands. He has lead successful campaigns for the American Institute of Physics, Lex Mundi Pro Bono Foundation, Gillette, Hasbro, AARP, National Association of Broadcasters, Unisys, Westinghouse, the French Paper Co., and many more.

He began his career as a traditional printmaker and illustrator. After studying at Cranbrook Academy of Art, he returned to his native Minneapolis where he started a letterpress print shop and began exploring the intersection of digital and mechanical production of repeatable images. This ultimately led him to Charles Anderson Design Co. where he worked on the CSA Archive, Plastock, and Snapstock collections as well as numerous illustration and design projects. There, he discovered the connection between traditional print design, user experience design, and web development. This discovery continues to drive his work, interests, and leadership style to this day.

Aaron is dedicated to seeking out new technologies and means of communication, giving him a broad range of experience to draw from while developing marketing strategies, cross-platform campaigns, and content.

SERVICES

Branding & Identity
Creative Direction
Video Direction & Production
Animation
Graphic Design
Illustration
Typography
Photography
Trademark & Copyright
Visual Data Presentation
Marketing & Advertising
Social Media Content & Strategy
UX/UI Design
Web Development
Copywriting & Editing
Project Management
Research and Analysis
Product Naming
Integrated Campaigns
Vendor Management
AI Tools

AWARDS & HONORS

Creativity Awards
CA Design Annual
CA Illustration Annual
CA Typography Annual
Graphic Design USA
Graphis: BrandingUSA
HOW: Int’l Design Annual
The One Show
Print: Regional Design Annual